Make sure your Product
and Price are right and the Place
is appealing...
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Do your homework:
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Research the competition
online - make sure your brand is positioned competitively!
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Ask customers for their
opinion. Survey online visitors for their opinion.
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Design the web site so
people can quickly find what they are looking for once they get to
your site!
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Make it easy to complete
the order: A shopping cart, toll free number, e-mail address, physical
address with a map, sign-up forms - as many as make sense for your
business!
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Review your site's
performance monthly with tracking software to see what your visitors do
when they come to your site: What pages do they visit, how long do they
stay, where do they leave from - and act on this information to improve!
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