Web Site Popularity
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Higgins & Associates
 
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"How do I get people to come to my web
site?"
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In order of
importance...
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Have a product or service
that people want - and are searching for!
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Design the web site so
search engines (and people!) can quickly figure out what you are
about and properly list your site.
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Advertise your site as a
place that customers can come to for more information - in print
ads, radio, TV, on sales receipts, shopping bags, outdoor signs, press
releases, and every other way you would normally promote your business.
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Submit your site to or buy
a premium listing on major search engines.
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Place links or buy ads on
popular sites directing people to your site.
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Review your site's
performance monthly with tracking software to see where your visitors are
coming from and why - and act on this information to improve!
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Give people reasons to
return: A newsletter, coming sales, local news, a contest, whatever!
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Think of your business web site as...
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A
destination for your print, radio, or TV ads to
send people to for
more information
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Web Sites | Web Site Popularity | Web Site Effectiveness | Web Site Services | What's Next? |
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